The AXE Effect – Enhance your Power of Seduction

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Did you watch the AXE Deodorant TV commercial lately? It’s about this girl selling hot dog, and she actually wrote her phone number on the hot dog bread using ketchup, just because the guy who bought it was wearing AXE Deodorant! Cute! Anyway, when I heard about the launch of AXE Deodorant in Malaysia, I couldn’t help but head over there to find out what’s the smell about!

The five variants of AXE Deodorant

AXE Deodorant is brought to you by Unilever, to help men gain an edge in the dating game. AXE is branded as a deodorant to help young men around the world to boost their confidence and to get the attention (and phone numbers!) of women!

What is a product launch without stomach-bearing hot girls?

“When a guy knows he smells great and that he will be the centre of attraction for the right reasons, then his confidence grows and that gives him all the needs to make that all important first move. AXE men feel more confidence about everything else in their lives as well” said Ainul Yaqin, Marketing Director, Unilever Malaysia & Singapore.

Would you want to get their numbers?

A survey by AXE Research Labs concluded that over 70% of  Malaysian women rated “the way a man smells” as a determining factor as to whether they would give their phone number or accept a date invitation from a man. Well I guess this is common sense right? I definitely wouldn’t want to give my number to a guy who smells like he hasn’t showered for days! *LOL*

Product launch venue at Ministry of Sound, Sunway

First launched in France in 1983, AXE is now giving guys the edge in the seduction game in more than 60 countries. It hols the number one position in several European and Latin American markets, plus has an increasingly powerful presence in Asia and the US.

The AXE Deodorant for Saucer

Best of all? The AXE deodorant only retails at an affordable price of RM14.90 at major hypermarkets. That means, you could get all 5 of the choices and it won’t make a big hole in your pocket. The five masculine fragrances are CLICK, DARK TEMPTATION, PULSE, VICE and AFRICA.